PM Live 2026 is the premier product management conference in Israel, bringing together top talent from the product management community. Set for 19.05.2026, at the Smolarz Auditorium in Tel Aviv, the event features an impressive lineup of speakers from organizations such as Gong, Melio, Lightricks, Payoneer and more. The entire event is designed to provide actionable insights, innovative strategies, and unparalleled networking opportunities. Attendees will gain valuable knowledge, practical tools, and new connections to enhance their product management skills.
Event Program
The PM Live 2026 program features a full day of lectures with product management experts from a diverse list of organizations. Attendees will gain practical insights and best practices from top industry speakers.
Below is the complete event program. Almost all talks are 20 minutes long.
- The “Good Enough” Trap: How We Stopped Chasing Big Players’ Features and Found a Winning Strategy // Tomer Hevlin, VP Product, Morphisec
In this talk, Tomer explores the classic startup dilemma of feature parity in a crowded market, and how chasing competitors’ roadmaps turned Morphisec into a complementary, undifferentiated product. He shares a practical decision-making framework that helped the team redefine what not to build, shift the conversation from technology to business value, and lead product teams from mercenaries to missionaries around a compelling vision. - The Invisible Product: From Firefighting to Strategic Leadership // Liat Ashkenazi, SVP Product & Technology, GM, Payoneer
In her talk, Liat inquires into one of the most critical and overlooked roles in product management, infrastructure domains, the “invisible products” that run the business but rarely get strategic voice or recognition. Through her experience at Payoneer, she shows how redefining metrics and stakeholder language can turn an operational bottleneck into a business decision hub, and how PMs can create deep impact even without visible features. - The Next Startup Is You // Lior Frenkel, Creator, Adaptation Entrepreneur, Podcaster
What if the next startup is not a company but YOU? In this talk, Lior explores what it means to treat yourself like a product with value, users, and continuous development, and shares practical ways product managers can sharpen their skills, rethink their role, and create greater impact in their teams and organizations. - Why an “Ask Me Anything” Chat Is Not a Product Strategy // Almog Lavi, Product Manager, Qodo
In the GenAI era, it is easy to confuse technological capability with product strategy, and default to building an “Ask Me Anything” chat that feels natural but often blurs the product’s core value. Through a real case study, Almog explains why chat is a powerful interface but not a strategy, and how product managers must define clear boundaries and value paths to avoid building products that try to be everything. - Why Did We Build a Product for a Platform That Doesn’t Exist? // Yoav Gal, Senior Product Manager, monday.com
In this talk, Yoav shares his journey at monday.com, building a product for a platform that had not yet emerged, betting early on new technology with no clear standards, market, or adoption path. Through this case, he shows how working in deep uncertainty enabled the team to shape the domain itself, manage risk and trust internally, and design a valuable user experience for a product that lives across multiple platforms. - PMs Out, Builders In // David Balsam, CPO & Co-Founder, Adesco
What if AI could close the gap between your idea and a working product, without layers of translation across teams? In this talk, David shares a real case study of how two people built a complex financial product in 90 days using AI coding tools, redefining team roles and turning product managers into true builders. - Out of context: Product Context Fit // Guy Molho, Senior Director of Products, Melio
In his talk, Guy shares insights on moving beyond Product-Market Fit toward Product-Context Fit, with real examples from building a payments platform for small businesses operating in dynamic environments. He shows how user needs shift based on context, sometimes favoring simplicity and other times complexity, and why understanding the situation is just as critical as understanding the customer. - From PRDs to Pull Requests: How AI Is Reshaping the PM Role in R&D // Tammuz Dubnov, Co-Founder & CTO, AutonomyAI
In this talk, Tammuz shares what happened when a product manager at AutonomyAI began working directly in the code with AI and became a Product Builder. Through real scenarios, he explores how this shift accelerated delivery, exposed new tensions, and pushed the R&D team to rethink processes, ownership, and the true scope of the product role. - Not Just Checking the Box: How Regulation and Constraints Can Drive Product Innovation // Sarit Beck-Barkai, CMO, PayBox
In her talk, Sarit explores one of the most frustrating aspects of product work, external constraints like regulation and organizational limitations that disrupt plans just as things gain momentum. Through real examples from PayBox, she shows how these constraints can become a catalyst for smarter solutions, sharper user experiences, and unexpected business value. - The Agent and Me: How Do You Design a Product When AI Navigates on Its Own? // Or Farber, Staff Product Manager, Gong
In this talk, Or shares Gong’s journey from a feature-rich AI product to building Gong Assistant, an agentic system that independently plans and solves problems for users by orchestrating multiple capabilities in real time. He explores how the PM role shifts from defining deterministic flows to managing probabilistic systems, and what product leaders must learn to design, guide, and stay relevant in an agent-driven world. - Who Moved My Product? // Yariv Levavi, Group Prodcut Manager, Ping Identity
In his talk, Yariv explores why major product changes – like migrations, platform updates, UI tweaks, or pricing adjustments – often face user resistance despite improving the product on paper. Using a real-world case study, he shows how managing change as a product itself can turn frustrating transitions into trust-building, adoption-driving experiences, offering practical principles for product managers to own how change is experienced. - The “Aces” That Led to My Most Profitable Feature //Ilana Rosner, Sr. Director of Product Management
After years of leading product teams, Ilana moved into revenue teams to bring product thinking directly into the sales front line, where impact is measured by closed deals, not just roadmap delivery. Through a case study of building a Strategic Product Solutions function, she shows how embedding PMs in enterprise sales sharpens customer insight, reshapes decision-making, and drives high-impact product opportunities.
