PM Live 2024 is the premier product management conference in Israel, bringing together top talent from the product management community. Set for , at the Smolarz Auditorium in Tel Aviv, the event features an impressive lineup of speakers designed to provide actionable insights, innovative strategies, and unparalleled networking opportunities. Attendees will gain valuable knowledge, practical tools, and new connections to enhance their product management skills.
Event Program
The PM Live 2024 program features a full day of lectures with leading product managers from organizations such as IDF, AWS, Double Verify, and SAP. Key topics in the lectures will include growth strategies, AI integration in product management, technological innovation, dealing with failure, and product management in times of crisis. Attendees will gain practical insights and best practices from top industry speakers.
Below is the event program. All talks are 20 minutes, except for #9 which is 45 minutes.
1. From Growth to Profitability: Updating Strategy in Changing Times – Eilat Lev Ari, VP of Products at Healthy.io
Eilat Lev Ari, VP of Products at Healthy.io, discusses the crucial shift from focusing on growth to prioritizing profitability and the critical role PMs can play in this process, while sharing her own experience in this field.
2. Product Management in the AI Era: Four Key Lessons from Case Studies – Oren Steinberg, Head of Generative AI & Machine Learning EMEA at AWS
Oren Steinberg, Head of Generative AI & Machine Learning EMEA at AWS, presents four case studies, from 4 different products, showcasing the integration of AI in products. These studies reveal the challenges and successes of using AI in product management, emphasizing the role of product managers in this evolving landscape.
3. From Demo Hype to Zero Usage: The Relentless Journey to Create Customer Habits – Hila Naor, VP Product at Atera
Hila Naor, VP Product at Atera, explores the challenges of transforming initial product excitement into consistent user habits, through a case study of her team’s work on an innovative Gen AI project.
4. Product Discovery at Scale – Maya Chalamish, Senior Product Manager at Tomorrow.io
Maya Chalamish, Senior Product Manager at Tomorrow.io, shares her experience and practical tools for effective product discovery at scale. She discusses strategies for learning about new market segments, identifying problems, and crafting solutions, and explains why talking to customers, while valuable, isn't always necessary.
5. AI Took My Job! (But Got Me a New One Instead) – Daniel Hadar, Lead Product Manager at Lightricks
Daniel Hadar, Lead Product Manager at Lightricks, demonstrates how AI Agents create new opportunities for operation at scale by automating complex tasks, through a real-life case study.
6. Product Management in Crisis: Turning Lemons into Lemonade – Tali Hirsch, Independent Product Leader
Tali Hirsch, an Independent Product Leader and former Group Product Manager at Gong, recounts how her team launched a successful feature within two weeks during the economic crisis of late 2022. She shares the journey from initial inspiration to addressing changing customer needs swiftly, navigating unique challenges, and leveraging existing talents and resources to achieve rapid innovation.
7. Key, Supportive, and Anti-Personas: On the Visible and Hidden Personas of the Product – Roni Ben Aharon, Co-founder, CPO & CTO at Craft.io
Roni Ben Aharon, Co-founder, CPO & CTO at Craft.io, explores the complexity of mapping product personas: not only the primary personas but also the hidden and supportive ones that influence product success. Roni shares insights on how product managers can integrate these personas into their go-to-market strategies and sales processes.
8. Deep Fakes, the Dark Side of GenAI – Dorit Dekel Rotman, Senior Product Manager at Double Verify
Dorit Dekel Rotman, Senior Product Manager at Double Verify, explores the darker aspects of generative AI, focusing on deepfakes. Dorit shares her journey in developing tools to detect synthetic media, integrating these capabilities into existing products, and the challenges faced in classifying deepfakes to create an MVP.
9. Product Management in a Changing Psychological Climate – Dr. Tomer Baklash, Social Psychologist and Behavioral Economist
Dr. Tomer Baklash, a social psychologist and behavioral economist, explores the psychological impact of the "Age of Uncertainty." He examines how global pandemics, social upheavals, climate change, and geopolitical shifts demand a new psychological approach. Dr. Baklash introduces principles like the psychology of uncertainty, trust, and change, providing insights on how these can guide product development and management in today's volatile environment.
10. The Dilemmas Behind Building a GenAI Product – Ziv Pitchon, Director of Product at WINN.AI
Ziv Pitchon, Director of Product at WINN.AI, discusses the challenges of delivering significant value at scale in GenAI product development. He shares three real dilemmas encountered during the development of a GenAI product, presenting the principles his team developed to address these issues and advance the product successfully.
11. How GenAI Almost Made Us Faint – Then We Recalculated – Sharon Shainin, VP Product at ThinkUp
Sharon Shainin, VP Product at ThinkUp, discusses the sudden market entry of ChatGPT, posing a challenge to their product's added value. She shares how her team navigated uncertainty, transforming GenAI from a threat into an opportunity.
12. Data? Experience! On the First Emotional KPI – Aviad Danziger, Director of Product at Skai
Aviad Danziger, Director of Product at Skai, delves into the importance of emotional KPIs in product management. He discusses how traditional data metrics fall short in capturing customer emotions and experiences, and the importance of focusing on such user-centric KPIs.
13. The Battle for Operational Effectiveness Focus: The Drone Threat in 'Operation Iron Swords' – Shir Azachi Solima & Sivan Shavit, IDF
Shir Azachi Solima and Sivan Shavit from the IDF share their experience in managing product operations during "Operation Iron Swords," focusing on the drone threat. They demonstrate their implementation of core product management principles like discovery, focus, MVP, and measurement under high-pressure conditions and with mission-critical impact.
14. Dealing with Failure: Tough Decisions and the Customers In Between – Karen Geva, Head of Product Management at CDP, SAP
Karen Geva, Head of Product Management at CDP, SAP, shares how a significant project failure turned into an opportunity to rebuild customer trust. Keren emphasizes the importance of open communication with customers, which eventually led to a strategic product pivot and stronger customer partnerships.
