PM Live 2025 is the premier product management conference in Israel, bringing together top talent from the product management community. Set for 07.09.2025, at the Smolarz Auditorium in Tel Aviv, the event features an impressive lineup of speakers designed to provide actionable insights, innovative strategies, and unparalleled networking opportunities. Attendees will gain valuable knowledge, practical tools, and new connections to enhance their product management skills.
Discounted Tickets Available for Groups
Event Program
The PM Live 2025 program features a full day of lectures with product management experts from organizations such as Gong.io, Taboola, Microsoft, Monday and more. Key topics in the lectures will include epistemic product management, measuring success in AI-powered chat products, entering a new market with an existing product, effectively integrating AI tools throughout the product development process, and more. Attendees will gain practical insights and best practices from top industry speakers.
Below is the complete event program. Almost all talks are 20 minutes long.
- Stop going deep! Have You Thought About Going Wide? // Rahm Fehr, Senior Director PM, Gong.io
What happens when you try to expand a product built for one audience into a completely different domain? Rahm will share how Gong adapted its platform for talent acquisition with minimal product changes, the challenges they faced, and how success was measured—along with the tough decision that, a year later, proved to be the right one. - Beyond Words: Product Management Lessons from a Special Child // Olga Goldenberg, Director of Product Management, Global-e
How did parenting tools become a secret weapon in product management? Olga will share how skills like listening beyond words, recognizing patterns, and understanding context – skills she developed as a mother to a special child – helped her navigate complex processes, understand users, and build strong stakeholder relationships. She will provide practical strategies to help every product manager grow. - From Zero to MVP: A Practical Guide to AI-Driven Product Work // Shira Weinberg Harel, Product and AI Expert, Product with Shira
How can AI tools enhance every step of the product development process? Shira will demonstrate how she leverages AI: from ideation to market research, prototyping, documentation, and even building a working MVP with no-code tools. She will share her approach to choosing the right tools, maximizing their value, and redefining our relationship with AI in product work, all with cutting-edge up-to-date technologies. - Epistemic Product Management: Developing to Learn // Tamar schultz, Head of Product, Taboola
What if learning was the primary goal of product development? Tamar will share how her team at Taboola News adopted an approach of building small, knowledge-driven experiments before committing to full-feature development. She will discuss how reducing uncertainty through precise learning can lead to deeper impact than betting on unproven features. - Steering the Ship: Driving Change Without Losing Direction // Maayan Kastel, VP Product, Agwa
How do you navigate a major pivot without losing focus? Maayan will share lessons from Agwa’s shift from the consumer market to the shipping industry, highlighting decision-making under uncertainty. She will provide insights and tools for managing change strategically—balancing flexibility with long-term vision to turn unexpected shifts into growth opportunities. - Breaking Walls and Opening Doors: Entering a New Market with an Existing Product // Noga Aloni, Director of Product Growth Initiatives, Earnix
What happens when you enter a new market with a great product, only to find the market thinks differently? Noga will share the challenges she faced, how returning to the basics and asking the right questions reshaped the strategy, and how to turn setbacks into success. She will offer practical insights and lessons for leading products, organizations, and careers forward. - Connect, Influence, and Inspire: From Kitchen Ping-Pong to the Executive Boardroom // Sharon Gidron-Paskin & Alon Neuman
As product managers, you constantly navigate a dynamic environment, leading without formal authority – a delicate and challenging art filled with constant uncertainty. In this unique session, Sharon and Alon will share a fresh approach that blends emotional intelligence, improvisation, body language, and advanced communication techniques to help you build trust, foster authentic connections, and influence effectively in any setting. - When the Solution Comes Before the Problem: Building a Product People Don’t Yet Know They Need // Lior Sassy, Product Management Lead, Lightricks
Lior will share her journey with Lightricks’ product teams—from recognizing the immense potential of Generative AI to tackling the challenge of a technology ahead of its time and uncovering real problems it can solve. This talk explores the process of problem discovery, collaboration with design partners, key tools for understanding product-market fit, and the unique challenges of product management at the heart of the AI revolution. - The Invisible Opportunity: Creating Buy-in for an Unprioritized Problem // Eliran Zagbiv, Product Lead, Riverside.fm
Long wait times can significantly impact user experience, especially in processing-heavy products like AI-powered tools. But what happens when a well-known issue remains deprioritized? And how do you determine how long users are actually willing to wait? In this talk, Eliran will share his journey of driving organizational buy-in to improve wait times, revealing how precise user-centric measurement and translating data into business value led to creative, previously overlooked solutions. Product managers will walk away with practical tools to identify similar opportunities and build a compelling case for driving meaningful impact. - How We Measured the Value of Notifications Without Using a Single Clickbait // Inbal Horn, Product Manager, monday.com
To measure a product’s impact, choosing the right North Star Metric is key. Inbal will share how she identified the right metric for her product by combining data and user empathy, and how this process not only uncovered the correct metric but also shaped a complete product strategy. - How to Turn a Complex Product into a Story That Works // Ran Liron, Head of Product Design at Skai
Every product tells a story – the question is whether users understand and connect with it. In this talk, Ran explores key factors that influence user satisfaction and shows how applying storytelling principles to UX design can improve engagement, reduce churn, and boost perceived value. Using real-world B2B examples, he’ll demonstrate how reframing user experience as a narrative—not just a flow—can turn a complex product into one that truly resonates. - Better Data, Smarter Decisions: Empowering PMs with Trusted Analytics // Scott Cohen, Head of Customer Success & Solution Engineering, Mixpanel
Struggling to get timely insights from your product data?
In this talk, Scott will explore four proven strategies, from fostering a data-driven culture to leveraging AI for automation and breaking down data silos, to empower product managers with data and accelerate impact.
